Digital Marketing Manager
Oversee Digital Marketing programs at Redpanda, managing paid SEM and social advertising and report on campaign effectiveness.
We are building Redpanda, a real-time streaming engine for modern applications. Redpanda is used by Fortune 1000 enterprises pushing hundreds of terabytes a day, and by the solo dev prototyping a React application on her laptop. We go beyond the Kafka protocol into the future of streaming, with inline Wasm transforms and geo-replicated hierarchical storage. Think of it as a data API platform that scales with you from the smallest projects to petabytes of data distributed across the globe. We are on a mission to enable every developer to supercharge their real-time applications.
In this role, we’re looking for an experienced digital manager to oversee and plan for the performance of our Sales Development team. We’re looking for a player coach with this role—someone who will both do outreach on his/her own, while also managing the team, working to find optimizations in our outreach and reporting team results.
Lead marketing campaigns from the idea stage through to their execution and implementation.
Build logical media plans against established budgets and KPIs.
Monitor and evaluate online media campaigns to keep them fresh and effective.
Analyze campaign performance and facilitate optimizations to meet KPIs.
Work cross-functionally with other Marketing and Sales team members to ensure campaign learnings are shared and leveraged optimally.
Stay current with emerging opportunities in the digital marketing world.
A proven track record of handling strategic online initiatives.
Demonstrated the ability to report business driving metrics on campaign effectiveness.
Worked closely with other Go-to-Market staff when creating digital marketing plans and strategies.
An understanding of the social landscape, including trends, changes in the platform and how Twitter and other channels have evolved to performance-based media channels.
Experience buying media across Twitter, LinkedIn and other emerging channels. Understanding of B2B software and open source software (preferred).