Senior Manager of Growth

Drive demand for Redpanda through multi-channel marketing campaigns, digital efforts, events and email marketing.

We are building Redpanda, a real-time streaming engine for modern applications. Redpanda is used by Fortune 1000 enterprises pushing hundreds of terabytes a day, and by the solo dev prototyping a React application on her laptop. We go beyond the Kafka protocol into the future of streaming, with inline WASM transforms and geo-replicated hierarchical storage. Think of it as a data API platform that scales with you from the smallest projects to petabytes of data distributed across the globe. We are on a mission to enable every developer to supercharge their real time applications.

In this role we’re looking for an experienced marketing professional to plan and execute demand generation campaigns, acquire and qualify leads and drive Vectorized’s sales pipeline with high-value opportunities.

You will bring fresh ideas for content-based and account-based marketing, a flair for digital marketing and a knack for working in concert with sales development representatives and account owners. You will bring your experience with marketing B2B technology to a highly technical audience. You will be responsible for devising, carrying out and tracking campaigns from soup to nuts, working closely with sales, product marketing and solutions teams. This role will report to the head of growth and demand generation.

You will

  • Develop and drive email marketing programs that create demand and accelerate sales opportunities, supporting webinars, events, partner marketing campaigns, and web and email promotions

  • Manage and deliver email campaigns, reporting, lead scoring, and campaign related activities

  • Track and manage leads

  • Execute nurture campaign design and create journeys for technical audiences

  • Optimize the email marketing automation database to ensure accurate segmentation and targeting for multi-campaign design and journeys

  • Engage with the Inside Sales Team to measure and optimize lead to meeting to opportunity conversion and reporting

  • Measure and monitor sales funnel activity, making recommendations to address coverage gaps

  • Ensure Salesforce.com supports marketing objectives

You have

  • 6+ years of relevant experience, preferably in the B2B technology with a technical audience

  • Bachelor’s degree in Communications, Marketing, or related field, or equivalent

  • A tremendous attention to detail with a focus on driving measurable results

  • Demonstrated knowledge of B2B marketing in the areas of demand generation, field marketing and/or marketing operations

  • Proven ability to design and lead campaign strategies

  • Desire and ability to collaborate with diverse, global teams in a fast-paced environment

  • Ability toggle between strategy and execution

  • Hands-on experience developing campaigns with an enterprise email marketing automation system such as Pardot, Eloqua or Marketo and working with Salesforce.com B2B software industry experience a plus

  • Experience managing agencies and contractors a plus

  • Excellent verbal and written communication skills

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