Redpanda for Adtech & Martech
The right message at the wrong millisecond is a missed opportunity. Legacy systems weren't built for programmatic bidding, MRC-compliant measurement, or real-time identity in a cookieless world. Redpanda is.
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Why Redpanda Streaming?
Redpanda Streaming lets you build modern, real-time applications that drive revenue and delight customers. It's 10x faster and 6x more cost-effective than Apache Kafka®, with built-in security and compliance, and none of the complexity. Just high-throughput, low-latency performance that teams can easily deploy and run without the operational overhead.
Connect data from any source and handle any real-time streaming workload.
Real-time bidding
Stream auction signals and audience data at millisecond latency to power programmatic ad decisioning at scale.
Audience segmentation
Continuously process behavioral, demographic, and intent data to build and refresh audience segments in real time.
Campaign optimization
Ingest performance signals across channels as they happen to adjust targeting, creative, and spend without waiting for batch reports.
Customer 360
Unify customer events across every channel into a live profile that every downstream system, agent, and campaign can act on.
Attribution & measurement
Correlate impressions, engagement, and conversions in real time to build MRC-compliant pipelines with a replayable log for attribution audits.
Identity resolution
Stream identity events — logins, email matches, device signals — to keep your identity graph current, so audience targeting and personalization stay accurate in a cookieless world.
What our customers say
Deploying AI agents?
The Redpanda Agentic Data Plane gives martech and adtech companies the connectivity, context, and governance to deploy AI agents across critical workflows—from audience segmentation and campaign optimization to real-time bidding. Every agent action is traceable, and every data stream is controlled.
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