Challenge
Slow decision-making and missed customer engagement
Acres Manufacturing is a leader in casino technology, focused on improving operational efficiency and the customer experience in land-based casinos. For casino operators, time is money, and missed opportunities result in missed revenue.
Casino floors are seemingly goldmines of real-time data, but Acres’ biggest challenge is harnessing that data to help operators engage with patrons while they're still on the casino floor. The company particularly struggled with:
- Delayed decision-making and missed revenue due to a lack of real-time visibility into data from slot machines.
- Low patron engagement as outdated data feeds impact the customer experience, sabotaging spend and loyalty.
- Inefficient transactions for cashless customers, causing long wait times and high costs when introducing new systems.
To solve these challenges, Acres placed its bets on a winning streaming data platform that could unify data feeds, accelerate customer insights, and unlock real-time engagement for increased revenue.
Why Redpanda
A flexible and reliable data delivery pipeline
The Acres team began its search with Apache Kafka® and Confluent, but didn’t want to deal with Java or Apache ZooKeeper™ anywhere in their stack. It’s also rare to use the cloud in this industry, so the odds were in Redpanda’s favor as it offered reliable on-premises deployment behind a customer's firewall using their infrastructure. Plus,
- Seamless integration for real-time data transformation and event processing
- Simple deployment and management without Java or external dependencies
- Low footprint, streamlined operations for reduced costs
- High-throughput, low-latency architecture that keeps up with fast-paced casino environments
As a result, Acres decided to go all in. Nowadays, Redpanda serves as a central delivery pipeline, enabling real-time data transformation and connecting with event processing services to deliver insights right on time.
“Redpanda is essentially the glue that holds all of our applications together,” says Patrick Bland, CTO of Acres Manufacturing.
Results
Hitting the jackpot with increased customer engagement and revenue
Acres deployed Redpanda on edge devices to stream live event data from gaming machines, seamlessly processing high volumes of data in real time without bottlenecks, before sending it downstream for analysis.
“Redpanda checked so many boxes for one of the most fundamental and most important pieces of our data architecture.” - Patrick Bland, CTO, Acres Manufacturing.
As a result, Acres observed a 18% more engagement time at slot machines and 22% more customer visits to a casino.
Acres also significantly shortened development and deployment times when building complex systems with customers from several days to less than a day, vastly streamlining operational efficiency.
With Redpanda up its sleeve, Acres Manufacturing can unlock the value of data straight from the casino floor and intelligently engage customers in fast-paced casino environments.
“If I were to describe Redpanda in one word, I would say ‘amazing.’ It’s reliable, easy to deploy, my developers love it, and we know it will work in the field.”
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